{"id":69,"date":"2023-10-11T12:08:25","date_gmt":"2023-10-11T10:08:25","guid":{"rendered":"https:\/\/la-redactrice-web.fr\/blog\/?page_id=69"},"modified":"2026-06-12T01:40:35","modified_gmt":"2026-06-11T23:40:35","slug":"lequipe","status":"publish","type":"page","link":"https:\/\/la-redactrice-web.fr\/blog\/lequipe\/","title":{"rendered":"L&rsquo;\u00e9quipe &amp; \u00c9dito"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">L&rsquo;\u00e9quipe de La R\u00e9dactrice Web<\/h1>\n<p class=\"wp-block-paragraph\">Derri\u00e8re La R\u00e9dactrice Web, une r\u00e9daction resserr\u00e9e qui partage une m\u00eame conviction : la communication en ligne se construit avec m\u00e9thode, r\u00e9gularit\u00e9 et un message juste. Voici les personnes qui \u00e9crivent, v\u00e9rifient et font vivre nos contenus.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/la-redactrice-web.fr\/blog\/wp-content\/uploads\/2026\/06\/persona_theo-r.jpg\" alt=\"Th\u00e9o R.\" style=\"width:150px;border-radius:50%\" \/><\/figure>\n<h2 class=\"wp-block-heading\">Th\u00e9o R.<\/h2>\n<p class=\"wp-block-paragraph\"><strong>R\u00e9dacteur en chef \u00b7 Web &amp; Communication<\/strong><\/p>\n<p class=\"wp-block-paragraph\">Le web et la communication sont mon m\u00e9tier depuis une dizaine d&rsquo;ann\u00e9es, entre r\u00e9daction, strat\u00e9gie de contenu et accompagnement de projets en ligne. J&rsquo;\u00e9cris sur la cr\u00e9ation de site, le marketing digital, l&rsquo;image de marque et le m\u00e9tier de r\u00e9dacteur web, avec l&rsquo;envie de rendre ces sujets concrets pour les ind\u00e9pendants et les petites entreprises. J&rsquo;aime expliquer comment se construit une pr\u00e9sence en ligne cr\u00e9dible, du choix des mots \u00e0 la coh\u00e9rence visuelle, sans recourir au jargon d&rsquo;agence. Avant de recommander une m\u00e9thode ou un outil, je l&rsquo;\u00e9prouve sur le terrain et je distingue ce qui marche vraiment des promesses \u00e0 la mode. Je me m\u00e9fie des recettes miracles en marketing, car aucune ne dispense de travail et de r\u00e9gularit\u00e9. Mon angle : donner des rep\u00e8res solides pour communiquer juste et b\u00e2tir une marque qui dure, \u00e0 hauteur de budgets r\u00e9els et d&rsquo;\u00e9quipes r\u00e9duites.<\/p>\n<p class=\"wp-block-paragraph\"><em>Domaines : cr\u00e9ation de site, marketing digital, image de marque, m\u00e9tier de r\u00e9dacteur web, strat\u00e9gie de contenu.<\/em><\/p>\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/la-redactrice-web.fr\/blog\/wp-content\/uploads\/2026\/06\/persona_julien-dubois.jpg\" alt=\"Julien Dubois\" style=\"width:150px;border-radius:50%\" \/><\/figure>\n<h2 class=\"wp-block-heading\">Julien Dubois<\/h2>\n<p class=\"wp-block-paragraph\"><strong>Contributeur marketing digital<\/strong><\/p>\n<p class=\"wp-block-paragraph\">Le marketing digital, je l&rsquo;aborde c\u00f4t\u00e9 terrain : visibilit\u00e9, contenu et acquisition pour les entreprises qui d\u00e9butent en ligne. J&rsquo;aime expliquer les fondamentaux sans survendre d&rsquo;outil miracle. Mon credo : une strat\u00e9gie web efficace repose sur la r\u00e9gularit\u00e9 et le bon sens, plus que sur les derni\u00e8res modes.<\/p>\n<p class=\"wp-block-paragraph\"><em>Domaines : visibilit\u00e9, contenu, acquisition, fondamentaux du marketing digital pour les entreprises qui d\u00e9butent en ligne.<\/em><\/p>\n\n<h2 class=\"wp-block-heading\">Notre charte de r\u00e9daction<\/h2>\n<p class=\"wp-block-paragraph\">Chaque article suit la m\u00eame exigence : partir d&rsquo;une question concr\u00e8te, \u00e9prouver les m\u00e9thodes sur le terrain, citer des sources fiables et \u00e9crire sans jargon. Nous mettons \u00e0 jour nos guides lorsque les bonnes pratiques du web \u00e9voluent et nous assumons une ligne claire : pas de recette miracle, pas de survente d&rsquo;outil, mais des rep\u00e8res solides pour communiquer juste et durer. Nos contenus sont relus avant publication et corrig\u00e9s d\u00e8s qu&rsquo;un lecteur signale une impr\u00e9cision.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":34,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"manual_indexmenow":false,"indexmenow_id_project":0,"footnotes":""},"class_list":["post-69","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;\u00e9quipe &amp; \u00c9dito<\/title>\n<meta name=\"description\" content=\"Derri\u00e8re La R\u00e9dactrice Web, une r\u00e9daction resserr\u00e9e qui partage une m\u00eame conviction : la communication en ligne se construit avec m\u00e9thode, r\u00e9gularit\u00e9\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/la-redactrice-web.fr\/blog\/lequipe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;\u00e9quipe &amp; 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