{"id":7806,"date":"2026-05-31T20:46:18","date_gmt":"2026-05-31T18:46:18","guid":{"rendered":"https:\/\/la-redactrice-web.fr\/blog\/?page_id=7806"},"modified":"2026-05-31T20:46:18","modified_gmt":"2026-05-31T18:46:18","slug":"accueil-v2","status":"publish","type":"page","link":"https:\/\/la-redactrice-web.fr\/blog\/","title":{"rendered":"La R\u00e9dactrice Web \u2014 SEO, copywriting et strat\u00e9gie de contenu"},"content":{"rendered":"<div class=\"gb-container gb-container-bz-hero-c bz-hero\">\n<div class=\"gb-container gb-container-bz-hero-in bz-hero__wrap\">\n<style id=\"mc-css\">\n\/* CORE \u2014 mc-wrap = container 1200px CENTERED d\u00e9fensif *\/\n.mc-wrap{max-width:1200px;margin:0 auto;padding:0 24px;box-sizing:border-box;width:100%}\n\/* HERO \u2014 grid 2-col forc\u00e9, image gauche, card droite *\/\n.mc-hero{display:grid !important;grid-template-columns:1.05fr 1fr;gap:44px;align-items:center;margin:44px auto;justify-self:center;background:transparent;width:100%;max-width:100%}\n.mc-hero::before,.mc-hero::after{display:none !important;content:none !important;background:none !important}\n.mc-hero__media{position:relative;aspect-ratio:3\/2;max-height:470px;overflow:hidden;border-radius:8px;background:rgba(0,0,0,.06);width:100%;margin:0;grid-column:1}\n.mc-hero__media::before,.mc-hero__media::after{display:none !important;content:none !important}\n.mc-hero__media img{width:100%;height:100%;object-fit:cover;display:block;filter:none}\n.mc-hero__text{position:relative;grid-column:2;margin:0;background:transparent;padding:0}\n.mc-hero__text::before,.mc-hero__text::after{display:none !important;content:none !important;background:none !important}\n.mc-hero__kicker{font-size:11px;letter-spacing:2.5px;text-transform:uppercase;font-weight:700;opacity:.65;margin-bottom:14px}\n.mc-hero__title{font-size:clamp(28px,3.4vw,46px);line-height:1.08;margin:0 0 16px;font-family:inherit;text-shadow:none}\n.mc-hero__title a{color:inherit;text-decoration:none}\n.mc-hero__excerpt{font-size:16px;line-height:1.6;opacity:.78;margin:0 0 18px;text-shadow:none}\n.mc-hero__byline{font-size:13px;opacity:.6;margin-bottom:16px;text-shadow:none}\n.mc-hero__cta{display:inline-block;font-size:12px;letter-spacing:1.5px;text-transform:uppercase;font-weight:700;text-decoration:none;border-bottom:2px solid currentColor;padding-bottom:3px;color:inherit}\n\/* CARDS \u2014 grid responsive *\/\n.mc-cards{display:grid;gap:34px 28px;margin:8px auto 12px;width:100%}\n.mc-card{display:flex;flex-direction:column}\n.mc-card__media{aspect-ratio:16\/10;overflow:hidden;border-radius:5px;margin-bottom:13px;background:rgba(0,0,0,.06)}\n.mc-card__media img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .5s}\n.mc-card:hover .mc-card__media img{transform:scale(1.04)}\n.mc-card__cat{font-size:10.5px;letter-spacing:1.8px;text-transform:uppercase;font-weight:700;opacity:.65;margin-bottom:6px}\n.mc-card__title{font-size:19px;line-height:1.26;margin:0 0 8px;font-family:inherit}\n.mc-card__title a{color:inherit;text-decoration:none}\n.mc-card__title a:hover{opacity:.7}\n.mc-card__date{font-size:12px;letter-spacing:.5px;opacity:.55;margin:auto 0 0}\n\/* HERO ASIDE variant *\/\n.mc-hero:has(.mc-hero__aside){grid-template-columns:1.15fr 1fr .8fr}\n.mc-hero__aside{border-left:1px solid rgba(128,128,128,.2);padding-left:24px;align-self:stretch}\n.mc-hero__aside-t{font-size:11px;letter-spacing:2px;text-transform:uppercase;font-weight:700;opacity:.6;margin-bottom:16px}\n.mc-aside-item{display:grid;grid-template-columns:64px 1fr;gap:12px;align-items:center;margin-bottom:16px;text-decoration:none;color:inherit}\n.mc-aside-img{display:block;aspect-ratio:1\/1;border-radius:4px;overflow:hidden;background:rgba(0,0,0,.06)}\n.mc-aside-img img{width:100%;height:100%;object-fit:cover;display:block}\n.mc-aside-tt{font-size:13.5px;line-height:1.3}\n.mc-aside-item:hover .mc-aside-tt{opacity:.7}\n\/* ANTI-R\u00c9GRESSION baseline d\u00e9fensive *\/\nbody #right-sidebar,body #left-sidebar,body aside.sidebar,body .widget-area.sidebar{display:none !important}\nbody .content-area,body #primary{float:none !important;width:100% !important;max-width:100% !important}\nbody .site-description,body p.main-title{display:none !important}\n@media(min-width:769px){body .main-navigation .main-nav ul{display:flex !important;flex-wrap:nowrap !important;justify-content:center !important;align-items:center !important;margin:0 !important;padding:0 !important;list-style:none !important}body .main-navigation .main-nav ul li{display:inline-block !important;float:none !important;margin:0 !important}body .main-navigation .main-nav ul li a{display:inline-block !important;padding:10px 14px !important;white-space:nowrap !important}}\n@media(max-width:900px){.mc-hero,.mc-hero:has(.mc-hero__aside){grid-template-columns:1fr;gap:24px}.mc-hero__media,.mc-hero__text{grid-column:auto}.mc-cards{grid-template-columns:1fr 1fr !important}.mc-hero__aside{border-left:none;padding-left:0;border-top:1px solid rgba(128,128,128,.2);padding-top:20px}}\n@media(max-width:560px){.mc-cards{grid-template-columns:1fr !important}}\n<\/style><div class=\"mc-wrap\"><div class=\"bz-hero mc-hero\"><div class=\"bz-hero__media mc-hero__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/7947701\/pexels-photo-7947701.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"Taux de r\u00e9activit\u00e9 emailing : comment le mesurer et l\u2019am\u00e9liorer vraiment\" loading=\"lazy\" \/><\/div><div class=\"bz-hero__text mc-hero__text\"><div class=\"bz-hero__kicker mc-hero__kicker\">\u00c0 la une<\/div><h1 class=\"bz-hero__title mc-hero__title\"><a href=\"https:\/\/la-redactrice-web.fr\/blog\/a-la-une\/taux-de-reactivite-emailing\/\">Taux de r\u00e9activit\u00e9 emailing : comment le mesurer et l\u2019am\u00e9liorer vraiment<\/a><\/h1><p class=\"bz-hero__excerpt mc-hero__excerpt\">\u26a1 En bref Le taux de r\u00e9activit\u00e9 (CTOR) = (clics uniques \u00f7 ouvertures uniques) \u00d7 100 : il mesure l\u2019engagement r\u00e9el des personnes qui ouvrent vos emails. En B2B, un taux au-dessus\u2026<\/p><div class=\"bz-hero__byline mc-hero__byline\">Par <strong>Th\u00e9o Rouvier<\/strong> \u00b7 R\u00e9daction<\/div><a class=\"bz-hero__cta mc-hero__cta\" href=\"https:\/\/la-redactrice-web.fr\/blog\/a-la-une\/taux-de-reactivite-emailing\/\">Lire l'article \u2192<\/a><\/div><\/div><\/div>\n\n<\/div>\n<\/div>\n\n<!-- ============================================================\n   02 \u2014 STATS BAR (diff\u00e9renciateur v2)\n   ============================================================ -->\n\n<section class=\"bz-statsbar\">\n  <div class=\"bz-statsbar__wrap\">\n    <div class=\"bz-statsbar__item\">\n      <p class=\"bz-statsbar__num\"><em>130+<\/em><\/p>\n      <p class=\"bz-statsbar__label\">Guides r\u00e9daction<\/p>\n    <\/div>\n    <div class=\"bz-statsbar__item\">\n      <p class=\"bz-statsbar__num\">6<\/p>\n      <p class=\"bz-statsbar__label\">Rubriques expertes<\/p>\n    <\/div>\n    <div class=\"bz-statsbar__item\">\n      <p class=\"bz-statsbar__num\"><em>1\/sem.<\/em><\/p>\n      <p class=\"bz-statsbar__label\">Nouveaux articles<\/p>\n    <\/div>\n    <div class=\"bz-statsbar__item\">\n      <p class=\"bz-statsbar__num\">2024<\/p>\n      <p class=\"bz-statsbar__label\">Depuis<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- ============================================================\n   03 \u2014 DEPARTMENTS (5 cellules clair)\n   ============================================================ -->\n<section class=\"bz-depts\">\n  <div class=\"bz-depts__wrap\">\n    <header class=\"bz-section__header\">\n      <div>\n        <span class=\"bz-section__label\">Nos rubriques<\/span>\n        <h2 class=\"bz-section__title\">Tout l&rsquo;univers de la r\u00e9daction web en cinq d\u00e9partements<\/h2>\n      <\/div>\n    <\/header>\n    <nav class=\"bz-depts__grid\">\n      <a class=\"bz-dept\" href=\"\/blog\/category\/redaction-web\/\">\n        <div>\n          <div class=\"bz-dept__icon\">01<\/div>\n          <h3 class=\"bz-dept__name\">R\u00e9daction Web<\/h3>\n        <\/div>\n        <span class=\"bz-dept__count\">6 articles<\/span>\n      <\/a>\n      <a class=\"bz-dept\" href=\"\/blog\/category\/seo-et-optimisation\/\">\n        <div>\n          <div class=\"bz-dept__icon\">02<\/div>\n          <h3 class=\"bz-dept__name\">SEO &#038; Optimisation<\/h3>\n        <\/div>\n        <span class=\"bz-dept__count\">Optimiser pour Google<\/span>\n      <\/a>\n      <a class=\"bz-dept\" href=\"\/blog\/category\/copywriting-et-persuasion\/\">\n        <div>\n          <div class=\"bz-dept__icon\">03<\/div>\n          <h3 class=\"bz-dept__name\">Copywriting &#038; Persuasion<\/h3>\n        <\/div>\n        <span class=\"bz-dept__count\">14 articles<\/span>\n      <\/a>\n      <a class=\"bz-dept\" href=\"\/blog\/category\/strategie-de-contenu\/\">\n        <div>\n          <div class=\"bz-dept__icon\">04<\/div>\n          <h3 class=\"bz-dept__name\">Strat\u00e9gie de Contenu<\/h3>\n        <\/div>\n        <span class=\"bz-dept__count\">Planifier &#038; mesurer<\/span>\n      <\/a>\n      <a class=\"bz-dept\" href=\"\/blog\/category\/outils-et-ressources-de-redaction\/\">\n        <div>\n          <div class=\"bz-dept__icon\">05<\/div>\n          <h3 class=\"bz-dept__name\">Outils &#038; Ressources<\/h3>\n        <\/div>\n        <span class=\"bz-dept__count\">La bo\u00eete \u00e0 outils du r\u00e9dacteur<\/span>\n      <\/a>\n    <\/nav>\n  <\/div>\n<\/section>\n\n<section class=\"bz-section bz-section--cream\">\n  <div class=\"bz-wrap\">\n    <header class=\"bz-section__header\">\n      <div>\n        <span class=\"bz-section__label\">Derni\u00e8res publications<\/span>\n        <h2 class=\"bz-section__title\">Les nouveaut\u00e9s cette semaine<\/h2>\n      <\/div>\n      <a class=\"bz-section__more\" href=\"\/blog\/category\/a-la-une\/\">Voir tout <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M2 8h12M9 3l5 5-5 5\"\/><\/svg><\/a>\n    <\/header>\n  <\/div>\n<\/section>\n\n\n<!-- 04 \u2014 Cards 3 cols (Derni\u00e8res publications) -->\n<div class=\"gb-container gb-container-bz-recent-c bz-section bz-section--cream\">\n<div class=\"gb-container gb-container-bz-recent-in bz-wrap\">\n<div class=\"mc-wrap\"><div class=\"bz-cards mc-cards\" style=\"display:grid;grid-template-columns:repeat(3,1fr);gap:32px 28px\"><article class=\"bz-card mc-card\"><div class=\"bz-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/7947701\/pexels-photo-7947701.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"Taux de r\u00e9activit\u00e9 emailing : comment le mesurer et l\u2019am\u00e9liorer vraiment\" loading=\"lazy\" \/><\/div><span class=\"bz-card__cat mc-card__cat\">\u00c0 la une<\/span><h3 class=\"bz-card__title mc-card__title\"><a href=\"https:\/\/la-redactrice-web.fr\/blog\/a-la-une\/taux-de-reactivite-emailing\/\">Taux de r\u00e9activit\u00e9 emailing : comment le mesurer et l\u2019am\u00e9liorer vraiment<\/a><\/h3><p class=\"bz-card__date mc-card__date\">7 Ao\u00fbt 2026<\/p><\/article><article class=\"bz-card mc-card\"><div class=\"bz-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/1181307\/pexels-photo-1181307.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"R\u00e9daction web : la m\u00e9thode compl\u00e8te pour \u00e9crire des textes qui rankent\" loading=\"lazy\" \/><\/div><span class=\"bz-card__cat mc-card__cat\">\u00c0 la une<\/span><h3 class=\"bz-card__title mc-card__title\"><a href=\"https:\/\/la-redactrice-web.fr\/blog\/a-la-une\/redaction-web\/\">R\u00e9daction web : la m\u00e9thode compl\u00e8te pour \u00e9crire des textes qui rankent<\/a><\/h3><p class=\"bz-card__date mc-card__date\">28 Juil 2026<\/p><\/article><article class=\"bz-card mc-card\"><div class=\"bz-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/34374063\/pexels-photo-34374063.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"\u00c9crire pour Discover sans sacrifier sa ligne \u00e9ditoriale : la m\u00e9thode de Julien Jimenez\" loading=\"lazy\" \/><\/div><span class=\"bz-card__cat mc-card__cat\">\u00c0 la une<\/span><h3 class=\"bz-card__title mc-card__title\"><a href=\"https:\/\/la-redactrice-web.fr\/blog\/a-la-une\/julien-jimenez-ecrire-pour-google-discover\/\">\u00c9crire pour Discover sans sacrifier sa ligne \u00e9ditoriale : la m\u00e9thode de Julien Jimenez<\/a><\/h3><p class=\"bz-card__date mc-card__date\">27 Juil 2026<\/p><\/article><article class=\"bz-card mc-card\"><div class=\"bz-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/5053848\/pexels-photo-5053848.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"Agence Social Media : Top 10 experts France 2026\" loading=\"lazy\" \/><\/div><span class=\"bz-card__cat mc-card__cat\">Articles<\/span><h3 class=\"bz-card__title mc-card__title\"><a href=\"https:\/\/la-redactrice-web.fr\/blog\/articles\/agence-social-media\/\">Agence Social Media : Top 10 experts France 2026<\/a><\/h3><p class=\"bz-card__date mc-card__date\">15 Juil 2026<\/p><\/article><article class=\"bz-card mc-card\"><div class=\"bz-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/13120127\/pexels-photo-13120127.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"4P Marketing : Guide Complet et Exemples 2026\" loading=\"lazy\" \/><\/div><span class=\"bz-card__cat mc-card__cat\">Articles<\/span><h3 class=\"bz-card__title mc-card__title\"><a href=\"https:\/\/la-redactrice-web.fr\/blog\/articles\/4p\/\">4P Marketing : Guide Complet et Exemples 2026<\/a><\/h3><p class=\"bz-card__date mc-card__date\">14 Juil 2026<\/p><\/article><article class=\"bz-card mc-card\"><div class=\"bz-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/35846405\/pexels-photo-35846405.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"Agence Effet Papillon : Services Marketing 2026\" loading=\"lazy\" \/><\/div><span class=\"bz-card__cat mc-card__cat\">Articles<\/span><h3 class=\"bz-card__title mc-card__title\"><a href=\"https:\/\/la-redactrice-web.fr\/blog\/articles\/agence-effet-papillon\/\">Agence Effet Papillon : Services Marketing 2026<\/a><\/h3><p class=\"bz-card__date mc-card__date\">13 Juil 2026<\/p><\/article><\/div><\/div>\n\n<\/div>\n<\/div>\n\n<!-- ============================================================\n   05 \u2014 COMPARATEUR (diff\u00e9renciateur cl\u00e9 v2)\n   ============================================================ -->\n\n<section class=\"bz-compare\">\n  <div class=\"bz-compare__wrap\">\n    <header class=\"bz-section__header\">\n      <div>\n        <span class=\"bz-section__label\">Les essentiels<\/span>\n        <h2 class=\"bz-section__title\">Les guides \u00e0 lire en priorit\u00e9<\/h2>\n        <p class=\"bz-section__sub\">Les ressources les plus consult\u00e9es et les plus utiles, s\u00e9lectionn\u00e9es par notre r\u00e9daction.<\/p>\n      <\/div>\n    <\/header>\n  <\/div>\n<\/section>\n\n\n<div class=\"gb-container gb-container-bz-compare-c bz-compare\">\n<div class=\"gb-container gb-container-bz-compare-in bz-compare__wrap\">\n<div class=\"mc-wrap\"><div class=\"bz-cards mc-cards\" style=\"display:grid;grid-template-columns:repeat(3,1fr);gap:32px 28px\"><article class=\"bz-card mc-card\"><div class=\"bz-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/9259017\/pexels-photo-9259017.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"Pige : D\u00e9finition Marketing et M\u00e9thodes 2026\" loading=\"lazy\" \/><\/div><span class=\"bz-card__cat mc-card__cat\">Articles<\/span><h3 class=\"bz-card__title mc-card__title\"><a href=\"https:\/\/la-redactrice-web.fr\/blog\/articles\/pige\/\">Pige : D\u00e9finition Marketing et M\u00e9thodes 2026<\/a><\/h3><p class=\"bz-card__date mc-card__date\">11 Juil 2026<\/p><\/article><article class=\"bz-card mc-card\"><div class=\"bz-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/8485854\/pexels-photo-8485854.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"Chief Marketing Officers : Top Strat\u00e9gies 2026\" loading=\"lazy\" \/><\/div><span class=\"bz-card__cat mc-card__cat\">Articles<\/span><h3 class=\"bz-card__title mc-card__title\"><a href=\"https:\/\/la-redactrice-web.fr\/blog\/articles\/chief-marketing-officers\/\">Chief Marketing Officers : Top Strat\u00e9gies 2026<\/a><\/h3><p class=\"bz-card__date mc-card__date\">9 Juil 2026<\/p><\/article><article class=\"bz-card mc-card\"><div class=\"bz-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/20716647\/pexels-photo-20716647.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"Social Media Marketing : Strat\u00e9gies Gagnantes 2026\" loading=\"lazy\" \/><\/div><span class=\"bz-card__cat mc-card__cat\">Articles<\/span><h3 class=\"bz-card__title mc-card__title\"><a href=\"https:\/\/la-redactrice-web.fr\/blog\/articles\/social-media-marketing\/\">Social Media Marketing : Strat\u00e9gies Gagnantes 2026<\/a><\/h3><p class=\"bz-card__date mc-card__date\">8 Juil 2026<\/p><\/article><\/div><\/div>\n\n<\/div>\n<\/div>\n\n<!-- ============================================================\n   06 \u2014 EDITO BUSINESS (sobre, 1\/3 + 2\/3)\n   ============================================================ -->\n\n<section class=\"bz-edito\">\n  <div class=\"bz-edito__wrap\">\n    <div class=\"bz-edito__left\">\n      <div class=\"bz-edito__kicker\">L&rsquo;\u00e9dito de la r\u00e9daction<\/div>\n      <h2 class=\"bz-edito__title\">Des mots qui r\u00e9sonnent, vraiment<\/h2>\n    <\/div>\n    <div class=\"bz-edito__right\">\n      <p class=\"bz-edito__body\">\u00c9crire pour le web, ce n&rsquo;est pas empiler des mots-cl\u00e9s en esp\u00e9rant plaire \u00e0 un algorithme. C&rsquo;est trouver le ton juste, structurer une id\u00e9e et donner envie de lire jusqu&rsquo;au bout. Notre conviction : un bon contenu sert d&rsquo;abord le lecteur, et c&rsquo;est pr\u00e9cis\u00e9ment ce qui le fait performer sur Google.<\/p>\n      <p class=\"bz-edito__body\">Sur La R\u00e9dactrice Web, nous d\u00e9cortiquons les m\u00e9thodes qui marchent : SEO, copywriting, strat\u00e9gie \u00e9ditoriale, outils. Pas de recettes magiques, mais des guides concrets, test\u00e9s et expliqu\u00e9s pas \u00e0 pas pour que vos contenus aient enfin l&rsquo;impact qu&rsquo;ils m\u00e9ritent.<\/p>\n      <div class=\"bz-edito__sig\">\n        <img decoding=\"async\" class=\"bz-edito__avatar bz-edito__avatar--img\" src=\"https:\/\/la-redactrice-web.fr\/blog\/wp-content\/uploads\/2026\/06\/persona_theo-r.jpg\" alt=\"Th\u00e9o R.\" loading=\"lazy\" \/>\n        <div>\n          <p class=\"bz-edito__name\">Th\u00e9o R.<\/p>\n          <p class=\"bz-edito__role\">R\u00e9dacteur en chef \u00b7 La R\u00e9dactrice Web<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"bz-section bz-section--cream\">\n  <div class=\"bz-wrap\">\n    <header class=\"bz-section__header\">\n      <div>\n        <span class=\"bz-section__label\">SEO &#038; Optimisation<\/span>\n        <h2 class=\"bz-section__title\">Faire monter vos contenus dans Google<\/h2>\n      <\/div>\n      <a class=\"bz-section__more\" href=\"\/blog\/category\/seo-et-optimisation\/\">Voir tout <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M2 8h12M9 3l5 5-5 5\"\/><\/svg><\/a>\n    <\/header>\n  <\/div>\n<\/section>\n\n\n<!-- 07 \u2014 Cards 4 cols (cat\u00e9gorie 2 ou mix) -->\n<div class=\"gb-container gb-container-bz-cons-c bz-section bz-section--cream\">\n<div class=\"gb-container gb-container-bz-cons-in bz-wrap\">\n<div class=\"mc-wrap\"><div class=\"bz-cards mc-cards\" style=\"display:grid;grid-template-columns:repeat(3,1fr);gap:32px 28px\"><article class=\"bz-card mc-card\"><div class=\"bz-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/7947671\/pexels-photo-7947671.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"Marketing Digital : Strat\u00e9gies Efficaces 2026\" loading=\"lazy\" \/><\/div><span class=\"bz-card__cat mc-card__cat\">Articles<\/span><h3 class=\"bz-card__title mc-card__title\"><a href=\"https:\/\/la-redactrice-web.fr\/blog\/articles\/marketing-and-digital\/\">Marketing Digital : Strat\u00e9gies Efficaces 2026<\/a><\/h3><p class=\"bz-card__date mc-card__date\">5 Juil 2026<\/p><\/article><article class=\"bz-card mc-card\"><div class=\"bz-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/7947848\/pexels-photo-7947848.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"Fiche Produit : Guide Optimisation SEO 2024\" loading=\"lazy\" \/><\/div><span class=\"bz-card__cat mc-card__cat\">Articles<\/span><h3 class=\"bz-card__title mc-card__title\"><a href=\"https:\/\/la-redactrice-web.fr\/blog\/articles\/fiche-produit\/\">Fiche Produit : Guide Optimisation SEO 2024<\/a><\/h3><p class=\"bz-card__date mc-card__date\">4 Juil 2026<\/p><\/article><article class=\"bz-card mc-card\"><div class=\"bz-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/12932558\/pexels-photo-12932558.png?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"Cibles Marketing : Guide D\u00e9finition 2025\" loading=\"lazy\" \/><\/div><span class=\"bz-card__cat mc-card__cat\">Articles<\/span><h3 class=\"bz-card__title mc-card__title\"><a href=\"https:\/\/la-redactrice-web.fr\/blog\/articles\/cibles\/\">Cibles Marketing : Guide D\u00e9finition 2025<\/a><\/h3><p class=\"bz-card__date mc-card__date\">28 Juin 2026<\/p><\/article><\/div><\/div>\n\n<\/div>\n<\/div>\n\n<!-- ============================================================\n   08 \u2014 NEWSLETTER + 09 TEAM + 10 TRUST\n   ============================================================ -->\n\n<section class=\"bz-news\">\n  <div class=\"bz-news__wrap\">\n    <div class=\"bz-news__kicker\">Newsletter hebdomadaire<\/div>\n    <h2 class=\"bz-news__title\">Un conseil r\u00e9daction chaque samedi<\/h2>\n    <p class=\"bz-news__sub\">Une astuce SEO, copywriting ou \u00e9ditoriale, droit dans votre bo\u00eete mail. Concis, actionnable, sans blabla.<\/p>\n    <form class=\"bz-news__form\" onsubmit=\"event.preventDefault();this.querySelector('.bz-news__ok').classList.add('show');this.querySelector('input').value='';\">\n      <input type=\"email\" required placeholder=\"votre@email.com\" autocomplete=\"email\">\n      <button type=\"submit\">S&rsquo;abonner<\/button>\n    <\/form>\n    <p class=\"bz-news__ok\">\u2713 Inscrit. Premier email samedi matin.<\/p>\n    <p class=\"bz-news__legal\">Aucun spam. D\u00e9sinscription en 1 clic.<\/p>\n  <\/div>\n<\/section>\n\n<section class=\"bz-team\">\n  <div class=\"bz-team__wrap\">\n    <header class=\"bz-section__header\">\n      <div>\n        <span class=\"bz-section__label\">La r\u00e9daction<\/span>\n        <h2 class=\"bz-section__title\">Qui se cache derri\u00e8re La R\u00e9dactrice Web<\/h2>\n      <\/div>\n    <\/header>\n    <article class=\"bz-team__card\">\n      <img decoding=\"async\" class=\"bz-team__avatar bz-team__avatar--img\" src=\"https:\/\/la-redactrice-web.fr\/blog\/wp-content\/uploads\/2026\/06\/persona_theo-r.jpg\" alt=\"Th\u00e9o R.\" loading=\"lazy\" \/>\n      <div>\n        <h3 class=\"bz-team__name\">Th\u00e9o R.<\/h3>\n        <p class=\"bz-team__role\">R\u00e9dacteur en chef<\/p>\n        <p class=\"bz-team__bio\">Th\u00e9o Rivi\u00e8re est r\u00e9dacteur web dans les domaines du marketing, de la communication et du digital. Il \u00e9crit sur les strat\u00e9gies en ligne, les outils, les tendances et les pratiques qui fa\u00e7onnent la visibilit\u00e9 et la relation avec les publics. Son objectif : rendre ces sujets clairs et concrets pour vous aider \u00e0 faire des choix plus efficaces.<\/p>\n        <p class=\"bz-team__expertise\"><strong>Expertises :<\/strong> SEO \u00e9ditorial, copywriting, strat\u00e9gie de contenu, marketing digital<\/p>\n      <\/div>\n    <\/article>\n  <\/div>\n<\/section>\n\n<section class=\"bz-trust\">\n  <div class=\"bz-trust__wrap\">\n    <div class=\"bz-trust__header\">\n      <span class=\"bz-trust__label\">En chiffres<\/span>\n      <h2 class=\"bz-trust__title\">La R\u00e9dactrice Web en quelques donn\u00e9es<\/h2>\n    <\/div>\n    <div class=\"bz-trust__grid\">\n      <div class=\"bz-trust__item\">\n        <p class=\"bz-trust__num\"><em>130+<\/em><\/p>\n        <p class=\"bz-trust__lbl\">Articles publi\u00e9s<\/p>\n      <\/div>\n      <div class=\"bz-trust__item\">\n        <p class=\"bz-trust__num\">6<\/p>\n        <p class=\"bz-trust__lbl\">Rubriques expertes<\/p>\n      <\/div>\n      <div class=\"bz-trust__item\">\n        <p class=\"bz-trust__num\">100%<\/p>\n        <p class=\"bz-trust__lbl\">Contenu v\u00e9rifi\u00e9<\/p>\n      <\/div>\n      <div class=\"bz-trust__item\">\n        <p class=\"bz-trust__num\"><em>2024<\/em><\/p>\n        <p class=\"bz-trust__lbl\">Ann\u00e9e de lancement<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":34,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"manual_indexmenow":false,"indexmenow_id_project":0,"footnotes":""},"class_list":["post-7806","page","type-page","status-publish","hentry","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La R\u00e9dactrice Web \u2014 SEO, copywriting et strat\u00e9gie 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